Marketing in the digital age training will cover essential topics such as social media for businesses, the importance of content and video, finding the right balance, and customer relationship management through software systems and automation. Market positioning, combining offline and online marketing tactics will also be part of the training agenda.
Marketing involves identifying customers' needs and wants and satisfying them through the appropriate marketing mix. In this training, a focus will be given also on analyzing the external environment from a marketing perspective, customers, and competitors.
Participants will also be able to explore the topic of branding and will learn how to use various marketing tools and theories with real-life examples.
At the end of the training, the participants should be able to effectively use marketing strategies and tools to satisfy customer needs and wants and develop long-term relationships with customers through effective customer relationship management.
The training program will also cover topics such as:
- the process of marketing
- marketing research
- market positioning
- customer segmentation
- marketing mix (7 P's) – special emphasis on price and distribution, branding (brand prism), viral marketing, 6 I's a theory, CRM's, their benefits, adding value and loyalty and CSR.
Lazar Dzamic
Creative Strategist, Lecturer
A former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and two of the world’s first Creative Data Scientists. His mission at Google was to "Turn Light Into Heat": a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a strategy head in several London creative agencies and was one of the first digital strategists in the United Kingdom in 2000. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.
After his return from London, Lazar is a much sought after trainer for digital marketing transformation in CEE, working with some of the biggest local and regional clients such as Triglav, Mercator, Telenor, Adidas, Erste Bank, Frikom and others. He is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK), Business School Lausanne (BSL) and marketing trainer at the regional PwC's Academy Mini MBA programme.
He is the creative industries consultant for The European Bank for Reconstruction and Development (EBRD), an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling.
"He lights up the room with positive energy, makes you feel so relaxed and engaged even when you are a total "rookie" and dazzles you with his creative, yet very hands on, practical approach."
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