Join this paradigm-shifting workshop to learn the basics of consumer psychology and immediately adopt best practices in your own business. By discovering what makes your customers tick – how they make purchase decisions, assess risks, adopt new products, relate to brands and respond to advertising – you will be able to get inside their minds and entice them with fulfilling their unconscious desires.
You will gain a unique perspective into the buyer-seller dynamics and master practical hacks as well as sophisticated tools to influence consumer behaviour. Change the game by studying the psychological aspects of decision-making, effortlessly develop a thriving customer-oriented ecosystem and move your business to the next level!
Key takeaways:
How people make purchase decisions
Principles and tools of relevance and persuasion
Putting together psychology, emotionalisation and customer journey
Secrets of leading brands and digital platforms
The training consists of 6 units:
Consumer psychology is HUMAN psychology!
Consumer insights as THE 'hot buttons' for influencing purchase decisions
Brands and branding: promise and meaning as shortcuts to decision
Narratives as the basis of self, society and brands
Context as the sales tool, offline and online
Nudging: Behavioural Economics in practice
Lazar Dzamic
Creative Strategist, Lecturer
A former Head of Brand Planning in Google's creative think tank ZOO in London, where he created the strategy team and two of the world’s first Creative Data Scientists. His mission at Google was to "Turn Light Into Heat": a vast amount of Google data into surprising and deep insights for creating great brand stories. Prior to Google, he also served as a strategy head in several London creative agencies and was one of the first digital strategists in the United Kingdom in 2000. He worked on campaigns and programmes for some of the UK’s most loved brands such as Tesco, John Lewis, Waitrose, Virgin Holidays, Nando’s etc.
After his return from London, Lazar is a much sought after trainer for digital marketing transformation in CEE, working with some of the biggest local and regional clients such as Triglav, Mercator, Telenor, Adidas, Erste Bank, Frikom and others. He is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK), Business School Lausanne (BSL) and marketing trainer at the regional PwC's Academy Mini MBA programme.
He is the creative industries consultant for The European Bank for Reconstruction and Development (EBRD), an ex-journalist, contributor to The Guardian and also a best-selling non-fiction author in Serbia. He is a regular speaker at global and regional conferences on topics of digital marketing and brand storytelling.
"He lights up the room with positive energy, makes you feel so relaxed and engaged even when you are a total "rookie" and dazzles you with his creative, yet very hands on, practical approach."
Please contact us for more information.
