Workshop: Unlocking the power of AI for your business success

Artificial intelligence is reshaping today’s world in more ways than any of us would ever imagine, and it is happening really fast! 

Join our live online workshop to unlock the power of Artificial Intelligence (AI) in revolutionizing your business operations and success. By harnessing AI and data at the core of your capabilities, you'll redefine how value is created, captured, and shared, achieving impressive growth in any industry or business model.

In this workshop, you'll delve into cutting-edge AI-based business models and operational approaches, exploring the potential of headline-grabbing tools like ChatGPT. Through a comprehensive exploration of AI capabilities, you'll equip yourself to navigate today's data-driven environments and position your company as an AI-first leader.

Discover new growth opportunities as you lead your organization through a transformation that embraces the potential of AI. While uncovering the possibilities of AI, we'll also delve into the ethical challenges that arise when leveraging vast amounts of data and sophisticated analytics. Prepare to thrive in the AI era, enhancing your business strategies while remaining mindful of ethical considerations.

  1. Demystify AI: Gain a clear understanding of AI and its applications, removing complexities and making it accessible for your business advantage.

  2. Diverse AI Applications: Explore various AI domains, including machine learning, predictive modelling, and data science, to harness their potential for your specific business needs.

  3. Network Effects and Platform Strategies: Understand the significance of network effects and platform strategies, leveraging them to drive growth and success in your markets.

  4. Build an AI Factory: Learn how to establish an AI factory, fostering a culture of innovation and enabling your company to excel in both established and emerging markets.

  5. Analyze Business Models and AI Capabilities: Evaluate your organization's existing business models and AI capabilities to identify areas for improvement and growth opportunities.

  6. Create Strategic Growth Plans: Develop specific, actionable plans to capitalize on AI-driven opportunities, aligning them with your broader business objectives.

  1. Evaluate Current AI Capabilities: Assess and understand your organization's existing AI capabilities to identify strengths, weaknesses, and potential areas for improvement.

  2. Develop an AI Transformation Guide: Create a comprehensive roadmap to effectively integrate AI technologies within your firm, fostering a culture of innovation and successful AI implementation.

  3. Transition to an AI-Based Business Model: Explore strategies and best practices to transition your business model toward an AI-driven approach, unlocking new opportunities for growth and efficiency.

  4. Cultivate Competitive Advantage: Leverage AI technologies to create competitive advantages in your industry, enabling your organization to stand out and thrive in a dynamic market.

  5. Drive Organizational Transformation: Lead the transformational journey within your organization, empowering teams to embrace AI and adapt to the changing business landscape.

This program is designed for a diverse range of professionals, including decision-makers, leaders, and individual contributors across established companies and startups of all sizes. If you are responsible for shaping your organization's AI, data analytics, or digital transformation strategy, this course is perfect for you.

Business and technology leaders who aim to deploy the latest AI tools to unlock new sources of strategic and operational value will find immense value in this program. Additionally, individuals in strategy-related roles, such as product management, digital and information technology operations, marketing, supply chain and operations, talent management, and more, will discover how to transition toward an AI-first digital business and operating model.

This program is also relevant for government officials engaged in developing strategies and policies related to AI, privacy, security implications, and its potential impact on service delivery.

Ideal for professionals with little or no expertise in artificial intelligence

Introduction – AI & Business 

  • What is AI? 

  • High-Level Overview of Technologies – Capabilities and Limitations 

  • Machine or Humans? Interaction between AI and People 

  • Understand how AI is changing companies’ opportunities and responsibilities.

Delving into the practices of businesses operating with an AI factory core, you will uncover how they deliver remarkable value to their customers. This exploration extends to understanding the evolving competitive dynamics shaped by AI adoption. Moreover, we will investigate the organizational structures that prove instrumental in achieving success in the AI-driven landscape. By grasping these crucial insights, you'll be better equipped to position your business for sustained growth and relevance in the era of artificial intelligence.

In the era of AI, evaluating your organization's preparedness and formulating a well-informed strategy become paramount. This process involves thoroughly assessing your business's readiness to embrace AI technologies and then crafting a tailored approach to leverage AI effectively. By navigating these critical steps, you can position your organization to thrive and harness the transformative potential of artificial intelligence for sustainable success.

  • Assessing your business needs and challenges to identify AI integration points

  • Recognizing opportunities for AI in customer service, operations, marketing, and more

  • Prioritizing AI initiatives based on feasibility and strategic alignment

Establishing the essential infrastructure and resources required for seamless AI deployment encompasses building data platforms, pipelines, advanced algorithms, experimentation platforms, and other critical components. These foundational elements lay the groundwork for successful AI implementation, empowering organizations to harness the full potential of artificial intelligence in their operations and strategies.

Enabling innovation platforms and harnessing the full potential of network effects and learning effects are pivotal factors in driving transformative growth and success. By establishing robust innovation platforms, businesses can foster an environment conducive to creativity and breakthroughs. Simultaneously, embracing the power of network effects and learning effects amplifies the value and impact of these innovations, propelling organizations to stay ahead in today's dynamic and competitive landscape.

As AI technologies continue to shape our world, it is crucial to prioritize ethics in AI implementation. This involves steering clear of algorithmic bias, safeguarding critical systems and customer data, fostering inclusivity in AI applications, and addressing the digital divide. By upholding ethical principles in AI adoption, organizations can build trust, drive responsible innovation, and create a more equitable and accessible AI landscape that benefits everyone.

In this transformative journey, we delve into the AI maturity model, a vital tool to gauge your organization's readiness for AI adoption. We guide you in creating an AI-first scorecard, enabling a clear roadmap for successful AI integration. Moreover, we explore the essential drivers of transformation, propelling your organization towards a future-ready digital operating model, fueled by the power of AI. By mastering these key aspects, you will navigate the AI landscape with confidence, driving sustainable growth and innovation in your business.

Practical Applications of AI 

  • AI in Healthcare

  • AI in Business and E-commerce

  • AI in Autonomous Vehicles

  • AI in Entertainment

  • AI in Finance

  • AI in Technology (AI in Blockchain)

  • AI in Technology (AI in IOT)


Prompt Engineering 

  • What is Prompt Engineering?

  • Importance of Prompt Engineering

  • Applications of Prompt Engineering

The Future of AI in Business 

  • How Will AI Continue to Transform Business? 

  • What New Problems Will We Be Able to Solve? 

  • Ethical and Moral Issues 

  • Preparing for the Future of AI 


 16 - 17 May 2024 (10:30 - 14:30 EEST)




EUR 300 (excl. VAT)

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Contact us

Ginka Iskrova

Ginka Iskrova

Business Development Director, PwC Bulgaria

Yana Yaneva

Yana Yaneva

PwC's Academy Coordinator, PwC Bulgaria

Tel: +359 89 732 1284

Stefania  Stoimenova

Stefania Stoimenova

PwC's Academy Coordinator, PwC Bulgaria

Tel: +359 89 423 9115

Gabriela Pavlova

Gabriela Pavlova

PwC’s Academy Coordinator, PwC Bulgaria

Tel: +359 89 555 8320