Helping you manage ownership and growth today, building your legacy for tomorrow
PwC’s purpose is to build trust and solve important problems—supporting social and economic stability. Family businesses are central to that stability. We help family businesses grow, professionalise and prepare for tomorrow while safeguarding continuity for generations. Over the next few years, US$90 trillion in family capital will transfer to a generation with different values and vision. Meanwhile, disruptive change demands reinvention to stay relevant. That creates unprecedented complexity—and risk to family capital and legacy. We’re your trusted adviser to protect, transform and grow what you’ve built. PwC offers one of the largest global networks of specialist family business advisers. We support the family capital ecosystem: family governance, succession and business continuity; next‑gen education and transition; private wealth and family offices; philanthropy, values, purpose—and more. Wherever you are, whenever you need us.
At PwC, we’re dedicated to understanding what matters most to you and your business. We call our approach “The Owner’s Agenda”. This framework is designed to assist you in developing both your ownership and business strategies in a consistent and integrated way, reflecting that you sit at the heart of each of them, and that your agenda encompasses both.
No matter where you are on your business journey, your PwC team is at your side translating our unique vantage point and perspective into real insights that can help you succeed. Together, we can find new opportunities, and shape the future of your business. We’re built around you.
Succession planning in family businesses
We will assist you with succession planning and handing over the reins to your children. We will help you to establish the legal structure and the unspoken rules of your family business. We will appoint the suitable family members for the board and managerial roles, hiring external professionals as necessary. We will make sure that the succession is transparent and realisable and perceived by your children as fair.
Family finance of the future
We will help you to proceed with digital transformation and replace your paper office with a tailored solution including elements of robotisation and automation, which will save your time and money. We will help you to manage your cash flow and to identify ways how to find funding for the future development of your business. We will assist you with efficient allocation of your funds and with their adaptation to your long-term business strategy.
Change of ownership structure or selling of the business
We will answer any of your questions concerning M&A, company sale or entering capital markets. We will prepare marketing materials for you, approach the right investors, ensure a thorough audit of your company, assist you in negotiations, and provide complex consulting services with respect to the elaboration of your sales documentation.
Comprehensive consulting services for family businesses
Not only do our specialists in the area of audit, taxes, law, accounting, business and technology consulting services work for multinational corporations, but they also help Bulgarian family businesses. We will arrange for an audit or taxes as well as other services which will allow you to devote the maximum amount of your time and energy to the actual business and to leave the other matters up to experienced professionals.